PawGo: App Research and Design

For this project, I researched the app market and targeted my product at a specific group of users. In my research I found these interesting statistics about dog owners and I created this user persona to exemplify the type of person to use my app.
APP DESIGN PROPOSAL

Users will be able to easily search dog-friendly places and navigate to them. The more they use the app, the more discounts at local pet stores they can earn, along with earning discounts for collecting photos with their pets. Overall this appealsĀ  to dog lovers as a useful and fun tool. It also interestsĀ local business to advertise and offer discounts to the users to encourage new traffic.
Here are some of the branding, feature designs, and mockups for the app concept:
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